Creatio AI
Creatio's Bold AI Vision: How the CRM Landscape Is Being Reinvented — and What It Means for Your Business
For years, CRM software was essentially a glorified database: a place to store contacts, log calls, and track deal pipelines. Sales reps spent more time updating records than actually selling. Marketers juggled disconnected tools. Service teams drowned in tickets without enough context to resolve them quickly.
The explosion of AI has raised the bar dramatically. Businesses no longer ask whether their CRM has AI — they ask how deeply it is embedded, how intuitive it is to use, and whether it genuinely reduces work rather than adding complexity.
This is precisely where legacy CRM giants are struggling. Platforms like Salesforce and Microsoft Dynamics have attempted to bolt AI onto architectures that were never designed for it. The result? Expensive, complex add-ons that require specialist consultants to configure and maintain.
"Salesforce is expensive to change and often underused.Many of our customers keep it as a system of record but use Creatio to build new workflows and agents." — Burley Kawasaki, VP Product Marketing &Strategy, Creatio
Independent research by NucleusResearch confirms the gap: organizations that switched from legacy CRM vendors to Creatio reported up to 70% faster implementation and a 37% reduction in total cost of ownership. Howdens, the UK's leading kitchen supplier, had been facing an 18-month, multi-million-euro Salesforce rollout. They switched to Creatio and went live in just 12 weeks.
What sets Creatio apart from the crowd is a strategic decision made at the company's core: AI would not be an optional layer or a premium upgrade. It would be woven into the very fabric of the platform.
Creatio's philosophy, which it calls "AI-native," means that every data object, every relationship, and every business workflow is natively accessible to AI. The platform does not need to be taught about your CRM — it already understands it, from day one.
This approach is built on four foundational principles:
• Core — AI is deeply embedded, providing natural language interactions, voice commands, and intuitive workflow automation, understanding your CRM data from the ground up.
• Unified —Predictive, generative, and agentic AI are integrated into one cohesive system, alongside both structured and unstructured data such as emails, meetings, and documents.
• Actionable —AI-powered automation eliminates manual data entry, integrating directly into productivity tools like Microsoft Outlook, Zoom, and Teams.
• Transparent — All AI capabilities are included in the standard license at no additional cost, from$25 per user per month. No hidden fees, no "AI Plus" tier.
"Unlike other vendors who view AI as a revenue opportunity, we see it as an adoption opportunity — making it accessible and easy for our users to begin using AI from day one." — Andie Dovgan, Chief GrowthOfficer, Creatio
Here is what makes Creatio's AI platform stand out from a user perspective:
• Agentic AI for Sales
• AI-Powered Marketing Automation
• Intelligent Customer Service
• No-Code Freedom with AI
• AI embedded in Your Daily Tools
The true measure of any technology is not the features it lists — it is the results it delivers. Here are a few examples of how organisations are already using Creatio's AI capabilities:
Purplebricks— 35% More Leads, 50% Better Conversion
The UK's leading online real estate agency replaced its rigid legacy CRM with Creatio. Using AI-assisted sales workflows and automated marketing campaigns, Purplebricks increased its leads by 35% and improved lead-to-deal conversion by 50%.
BSNSports — 60% Larger Average Orders with 3 Administrators
BSN Sports manages an end-to-endCRM for 2,600 users with just three administrators. AI automation handles the heavy lifting, allowing the team to focus on growth. Average order size increased by 60%.
Howdens— Enterprise-Wide Deployment in 12 Weeks
Howdens deployed a Creatio solution across 7,000 users and 800 depots in just 12 weeks — a fraction of the time a comparable legacy CRM implementation would have required.
Financial Services — 30% Lower Tech Costs, 70% Faster Workflows
A Nucleus Research study found that financial institutions deploying Creatio's agentic platform could reduce technology costs by 30% and deploy new workflows 70% faster than with legacy alternatives.
Where Evoqia Comes In: Your Trusted Creatio Partner in Benelux
Understanding what a platform can do is one thing. Getting it to work for your specific business — your processes, your data, your team, your industry — is quite another. That is where Evoqia makes the difference.
Based in Antwerp and Rotterdam, with offices serving the full Benelux region and beyond, Evoqia is one of Creatio's most experienced and committed partners in Europe. Since adopting Creatio (then bpm'online) back in 2015, Evoqia's team has built a deep, hands-on expertise across every dimension of the platform.
What Evoqia Brings to Your Creatio Journey
• Deep Platform Expertise — Evoqia's consultants have implemented Creatio across a wide range of industries and organisational sizes, from non-profits and SMEs to large enterprise organisations. That breadth of experience means faster, smarter implementations for every client.
• Local Partnership,Global Platform — Evoqia combines the agility and responsiveness of a localBenelux partner with the power of a globally recognised platform. You get personalised support in Dutch, French, and English from a team that understands your market.
• End-to-End Implementation — From business process analysis and architecture design to project management, training, and ongoing support, Evoqia covers the complete customer journey. Marketing automation, sales enablement, customer service —all in one integrated delivery.
• No-Code Customisation — Using Creatio Studio's no-code platform, Evoqia builds tailored applications precisely matched to your business model, in record time and at a fraction of the traditional cost. No dependency on expensive developers.
• Seamless Integrations — Evoqia ensures your Creatio platform connects effortlessly withthe tools you already use: Microsoft Office 365, your website, invoicing, accounting systems, and more. Via the Creatio Marketplace, 700+ connectors are available out of the box.
• Sector Versatility —Evoqia has successfully delivered Creatio solutions across commercial enterprises, public sector organisations, non-profit associations, membership organisations, financial services, healthcare, logistics, and more.
"Our unique combination of technology, a holistic approach, and a focused emphasis on customer satisfaction truly sets Evoqia apart. With offices in Antwerp and Rotterdam, we support organisations throughout the Benelux." — Evoqia
Evoqia's Values: A Partner, Not Just a Vendor
Like Creatio itself, Evoqia places"Genuine Care" at the centre of everything it does. The team does not just implement software and move on — it builds lasting relationships, provides proactive guidance as your needs evolve, and ensures you are always getting the most from your investment.
Whether you are exploring Creatio for the first time, looking to migrate from a legacy CRM, or ready to unlockAI-powered workflows for your sales and service teams, Evoqia is the experienced guide you need.
The CRM of yesterday asked your team to feed it data. The CRM of today — Creatio's agentic AI platform — works for your team, proactively surfacing insights, automating repetitive tasks, and enabling your people to do what they do best: build meaningful customer relationships and drive growth.
The question is no longer whether to adopt AI-powered CRM. The question is how quickly you can get started — and whether you have the right partner to guide you there.
Evoqia does not just sell Creatio.We live it, breathe it, and build on it every day for organisations across theBenelux. We know where the platform shines, we know how to tailor it to your reality, and we know how to make the journey from exploration to live deployment as smooth as possible.
Ready to see what Creatio and Evoqia can do for your business? Contact us today for a no-obligation discovery session.
Evoqia is the leading Creatio partner in the Benelux, with offices in Antwerp and Rotterdam.We help organisations across all sectors and sizes digitise their commercial processes, automate workflows, and deliver better customer experiences —powered by the world's most advanced no-code, AI-native CRM platform.
